Eva Lynn Cheung
a Senior Product Designer
specializing in 0-to-1 B2B products. I turn messy high-density workflows, like SDKs and legacy desktop software, into clean, cross-platform experiences. I thrive on solving technical constraints without compromising the user experience.
Location icon
Currently based in Ontario, Canada, with the ability to work in both the USA and Canada.
Currently leading the design strategy for Apryse’s flagship products. I specialize in bridging the gap between complex engineering requirements and user needs, specifically across native desktop and mobile and SDKs.
Xodo UWP • jan 2023
Solving Tool Inconsistency: A UX Overhaul
Overhauled the core interaction model for a Windows native desktop application. I replaced an icon-heavy toolbar with a categorized, label-based system to improve feature discoverability. This work directly addressed user frustration with "hidden" tools in high-density professional workflows.
Read case study
Toolbar Redesign Case Study Image
WebViewer SDK • aug 2022
Modernizing a PDF SDK for Mobile
Led the UX strategy for bringing professional-grade document tools to iOS and Android. I focused on making "heavy" desktop workflows, like annotation and page manipulation, functional for mobile touch targets. The result was a responsive, native-feeling SDK interface that simplifies integration for third-party developers.
Read case study
Mobile Responsiveness Case Study Image
Webviewer SDK Customization • mar 2022
SDK Customization - Conceptualization Stage
Solving the "Developer Experience" for complex document tooling. I designed an interactive web-based demo and customization suite that allows developers to preview SDK features in real-time. This reduced implementation friction by translating complex technical capabilities into an intuitive, visual configuration interface.
Coming soon
SDK Customization Case Study Image
Hewlett Packard Enterprise Logo
As a UX Designer, my focus was to enhance page activity and personalization across the entire domain for five distinct user types. By leveraging data-driven insights, I consistently delivered significant improvements with conversion rates exceeding 80% at a confidence level of 100%.
Machine Learning Webpage • dec 2021
Complex Data Visualization & Enterprise Conversion
Optimized the user journey for HPE’s enterprise ML Ops platform. I redesigned high-density landing pages and data-heavy interfaces, translating complex machine learning capabilities into a digestible B2B experience. By restructuring the information hierarchy based on behavioral research, I helped drive a significant lift in user conversion and engagement for the Ezmeral ecosystem.
Read case study
Accessible Content Case Study Image
Server Options Webpage • nov 2020
Systems Thinking & Wayfinding
Redesigned the sub-navigation architecture for HPE’s global SaaS suite. I led the effort to unify fragmented navigation patterns into a cohesive, scalable system that improved wayfinding for enterprise users. This project involved deep cross-functional collaboration to ensure the new IA supported a massive library of cloud services without increasing cognitive load.
Read case study
Streamline Page Content Case Study Image